Product Management - ISB Executive Education

Product Management Program by ISB Executive Education allows professionals to gain the skills to efficiently carry out end-to-end product management and boost overall process efficiency through apt decision-making, road mapping, competition analysis, and prototyping.

ISB Executive Education

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What you’ll gain

  • Learn Latest Trends & Best Practices for Structured Approach to Product Management
  • 143 Recorded Videos by ISB Executive Education Faculty
  • Online Course backed with Job Placement Assistance
  • Course Completion Certificate by ISB Executive Education

Course details

About the course

This executive education program from ISB focuses on imparting the participants a robust understanding of the core elements of successful product management. The course will prep you to be able to launch products that not only meet customers’ needs but also bring better ROI for the business.

Key Highlights

  • Curriculum designed & delivered by ISB faculty
  • Weekly Doubt Clearing Sessions
  • Opportunity to Join ISB Executive Network
  • Access to Emeritus Career Services


Graduation from a recognized university.

Cost of the program

INR 1,32,000 + GST

Duration of the program

12 Weeks, 4-6 Hours per Week

What will you learn?

  • Product Management Program by ISB Executive Education will ensure that professionals gain an in-depth knowledge of product management and further develop a highly strategic mindset to create customer-centric products.
  • Participants will explore relevant Concepts and Best Practices across key functional areas like Product Development and Management, Market Structure Analysis and Opportunity Identification, Competitive Positioning,  A/B and A/A Testing, MVP and Growth Hacking, Concept Development and Testing, Understanding Consumer Preferences, Product Solution Design, Willingness to Pay and Price Setting, Product Positioning and Branding, Product Distribution and Pricing, and Managing Product Performance and Metrics..
  • The participants will also understand the practical application of critical concepts through Case Studies, Discussion Boards and Live Interaction with industry experts.

Who should do this course

  • Product, Category, or Program managers, who want to enhance their knowledge in the field of product strategy to drive disruptions through innovative tools and techniques
  • Sales, Marketing managers and professionals who wish to shift towards product-centric roles by gaining in-depth understanding of the product life cycle and ways to market and promote it
  • Consultants who want to adopt emerging technologies and disruptive business models to develop a genuinely strategic mindset
  • Entrepreneurs and Business leaders who want to expand their network by developing a robust understanding of market opportunities and leverage disruptive business models for business gains

Will I benefit from the program?

MBA specialization in digital marketing management by Amity University is designed to provide a holistic view of business management that will include modern tools & practices and allow you to manage critical business and make intelligent decisions in this new digital era. The MBA program at Amity University Online is ranked number 1 in Asia and globally with a QS ranking. Our MBA program is built around a result-focused, challenging, and comprehensive curriculum that will prepare students for digital marketing roles in the 21st century.

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