Advanced Certificate Program in Digital Marketing from MICA

Grow into a Digital Marketing pro with this live online Advanced Certificate Program in Digital Marketing by MICA, one of the leading management schools in Asia. You will attain hands-on knowledge on various dimensions of digital marketing, like Display Advertising, Email Marketing, Social Media Marketing, Web Analytics, etc. This means you will come out equipped with a deep understanding of the best practices, strategies, and plans to succeed as a high-potential digital marketer.


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What you’ll gain

  • In-depth know-how of digital marketing strategies & frameworks
  • Live Online Classes by MICA faculty
  • Access to learning aids, study materials, and assignments
  • Course Completion Certificate from MICA

Course details

In this growing accessible and digital world, social media platforms have become a key element in marketing strategies for the success of any business. Advanced Certificate Program in Digital Marketing teaches various digital marketing tools and techniques required to design a successful marketing project.
The course explores all aspects of digital marketing like Business, Marketing & E-Marketing, Search Marketing, Display Advertising, Email Marketing, Mobile Marketing, and Web Analytics in detail.
A firm understanding of these is essential to improve online campaigns. The Advanced Certificate Program in Digital Marketing syllabus covers Social Media & Content Marketing, which helps optimizations to make a stronger digital presence.
The program then takes a detailed look at opportunities and strategies associated with leading channels and platforms, including digital, mobile, and emerging technologies. This course also teaches the participants about the importance.
It uses web analytics to target the right audience. By the end of this program, each participant will be to take their digital marketing ideas and form a single, integrated plan based on their organizational priorities and resources.

• Advanced Certificate & MICA Alumni Status
• Live tutored classes from eminent faculty of MICA
• End Term Project, based on an industry case study where the student will go through the complete digital campaign planning process
• Hands-on practice on various Digital Marketing Tools
• Gain a deeper understanding of the various Digital Marketing strategies and channels.

Proficiency in English, spoken & written, is mandatory.
For Indian Participants:
Graduates (10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
For International Participants:
Graduation or equivalent degree from any recognized University or Institution in their respective country.
Work Experience
For Indian and International Participants: Interns/Working professionals

The cost of the Advanced Certificate Program in Digital Marketing from MICA program is INR 80,000 + GST for Indian Residents and USD 1750 for International Students.
Students can pay the course fee in three installments:
1st Installment: INR 30,000 + GST for Indian students and USD 700 for International Students
2nd Installment: INR 20,000 + GST for Indian students and USD 350 for International Students
3rd Installment: INR 30,000 + GST for Indian students and USD 700 for International Students
The program fee is payable in three installments; students will be charged a late fee in the event of late payment of one or subsequent installments. All the due dates for installments will be published on the installment schedule. The charges will be levied as follows:
• A Late fee of Rs.1000 + Tax will be charged if the installment is paid within seven days from the due date.
• A Late fee of Rs.2500 + Tax will be charged if the installment is paid between 8 days from the due date to within 14 days from the due date.
• If the installment is not received within 14 days from the due date, the participant will be considered a dropout and must pay a rejoining Fee of Rs.5000 + tax.

The course duration is 4.5 months. Classes will take place on Saturdays & Sundays from 7.30 p.m. to 9.00 p.m. IST (1.5 hours).
The Advanced Certificate Program in Digital Marketing course classes will be live lectures beamed online via Talentedge’s Live & Interactive digital learning platform.
MICA’s faculty will take lectures and case discussions. Participants will also have access to learning aids, reference materials, study materials, assessments, assignments, etc., as per the course requirement.

You will be taught the following modules by MICA faculty:
Module I: Business, Marketing & E-Marketing
Module II: Search Marketing
Module III: Display Advertising
Module IV: Social Media & Content Marketing
Module V: Email Marketing
Module VI: Mobile Marketing
Module VII: Web Analytics
Advanced Tutorial Classes
End Term Project

• Interns who aspire to kick-start career in online marketing
• Mid/Senior Marketing and Sales Managers with responsibilities to marketing/selling products leveraging online platforms.
• Young professionals who want to gain a deeper understanding of digital marketing strategies and tactics.
• Entrepreneurs who want to establish their business’s online presence.

As of 2019, the average Internet user has a minimum of 7 social media accounts, and nearly 22% of the global population is on Facebook.
Digital marketing promises a much better return on investment than conventional marketing strategies.
As the market for social media marketing is increasing, so does the requirement of professionals who are well versed in digital marketing technology, tools, and techniques.
The Advanced Certificate Program in Digital Marketing allows you to explore a wide range of career options in multiple industries.
The course will help you learn all the relevant industry skills and concepts so you can use your knowledge and skillset to enhance the marketing strategies of any company.
Desertification is proof that you have taken the initiative to upskill your professional career.

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