Advanced Program in Leadership in the Digital Era From IIM Lucknow

Learn how to optimize business models, technologies, and strategies to thrive and succeed in the current digital environment. This online course from renowned IIM Lucknow will help build & boost your leadership skills by helping you bring about business transformation through digitally smart decision-making.

IIM Lucknow

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What you’ll gain

  • Strong know-how about handling business leadership in the digital age
  • Live Online Lectures by IIM Lucknow faculty
  • Six Days On-Campus Learning at IIM Lucknow, Noida Campus
  • Course Completion Certificate from IIM Lucknow

Course details

About the course

The Advanced Program in Leadership in the Digital Era by IIM Lucknow is designed to help working professionals with minimum 8 years of experience adapt to the challenges of a fast-paced environment of leadership role. It will equip working professionals with leadership skills needed to lead themselves, their fellow employees, and translate that knowledge into forming effective team collaboration.

For organizations to achieve their goals and keep employees satisfied, it is important that the leaders and mentors have the skills and confidence to make the right decisions. The Advanced Program in Leadership in the Digital Era will provide the tools, concepts, skills, and perspectives required to motivate future leaders in developing strategic responses to new opportunities.

Key Highlights

  • Every participant that completes the course get an opportunity to gain IIM-L MDP Alumni Status.
  • Learn about Digital Transformation in Leadership.
  • Six-day On-Campus components: 3 days near course commencement and three days towards the culmination of the course at IIM Lucknow, Noida Campus.


Proficiency in English, spoken and written, is mandatory. There are two ways for admission to this course. Applicants that have a minimum of 8 years of experience will have to clear an online self-assessment test. The application fee for the online assessment is Rs.1500 + GST or USD 25, and it is non-refundable. Applicants that can pass the evaluation will be able to enroll in the course. However, for applicants with over 20 years of experience, applications will be on a case-to-case basis.

For Indian Participants:

Graduates (10+2+3) or diploma holders (only 10+2+3) from a recognized university with a minimum experience of 18 years are eligible to apply for the Advanced Program in Leadership in the Digital Era course.

For International Participants: 

The minimum eligibility criteria is a graduation or equivalent degree from any recognized university from their respective countries.

Cost of the program

The cost of this program for Indian residents is Rs. 2,50,000+ GST and USD 4950 for international participants.

Participants can fill the fee in four installments where the first two installments will be Rs. 55,000 + GST or USD 1100 each, and the last two installments will be of Rs. 70,000 + GST or USD 1375 each.

Duration of the program

The Advanced Program in Leadership in the Digital Era from IIM Lucknow is a 9-month course that also has two on-campus interventions of three days each, which will take place at the IIM Lucknow Noida campus.

The primary method of instruction is online live lectures, which participants can take via the internet through their desktop/laptops or classrooms. There will be a balanced mixture of lectures, live corporate examples, discussions, and case studies during the course.

What will you learn?

A minimum of 75% attendance to the LIVE lectures is a prerequisite for completing this course. There will be various periodic evaluations throughout the course in the form of a quiz, case studies, assignment, project, or objective/subjective assessments.

• Develop a strong understanding of modern leadership and master the dynamics of the digital age.

• Learn concepts like Strategic Management, financial management, and digital marketing.

• Help managers and CXOs come up with scalable and reliable solutions for their real-world projects

Online classes will cover three following modules:

Module 1: Understanding Critical Business Functions

1. Understanding Business Environment

2. Leadership Communication

3. Finance for Decision Making

4. Unleashing Leadership Potential

5. Essentials of Marketing for Leaders

6. Strategy for Leaders

7. Data-Driven Decision Making

Module 2: Essential Skills and Competencies

1. New Technologies and Impact on Operations and Supply Chain

2. Role of Agile in Digital Transformation

3. Predictive Analytics

4. Management of Change

5. HR Analytics

6. Strategies for Platform Businesses

7. Creativity and Innovation for leaders

Module 3: Digital Transformation in Leadership – Issues and Challenges

1. Changing Finance Function in the Digital Era

2. Crisis Communication and Persuasion in Digital Era

3. Technology Driven Business Model Innovations

4. Sustainability in Digital Era

5. Blockchain and Artificial Intelligence

6. Leveraging technology for Internal Transformations

7. Integrative Project

Module 4: Two on-campus visits of three days each.

Who should do this course

This course is not for freshers. Only professionals with at least eight years of experience can apply for the course since the course units only focus on evolving leadership dynamics in the digital era. People in the following roles should enroll for the Advanced Program in Leadership in the Digital Era course:

• Middle and Senior level Professionals who aspire to become dynamic leaders in the digital era.
• Department Heads, across functions like HR, Finance, Marketing, Business Development, Accounts & Operations responsible for managing diverse teams of millennials.
• Entrepreneurs/CXOs charged with executing the digital transition of the organizations.

Will I benefit from the program?

MBA specialization in digital marketing management by Amity University is designed to provide a holistic view of business management that will include modern tools & practices and allow you to manage critical business and make intelligent decisions in this new digital era. The MBA program at Amity University Online is ranked number 1 in Asia and globally with a QS ranking. Our MBA program is built around a result-focused, challenging, and comprehensive curriculum that will prepare students for digital marketing roles in the 21st century.

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