Digital Marketing & Analytics – ISB Executive Education

Digital Marketing & Analytics Program by Indian School of Business (ISB) is a one-of-its-kind unique executive development program focusing on preparing Entry and Mid-Senior level professionals to leverage Digital Marketing for rapid Business Growth. Participants will learn to leverage digital marketing to create more business value by maximizing reach, enhancing customer engagement, and raising the ROI.

ISB Executive Education

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What you’ll gain

  • Understand Key Concepts to Improve Digital Marketing Capabilities 
  • Leverage the Best Practices plus Latest Technology Trends for Business Growth
  • Practical know-how for acing the digital marketing endeavours
  • Access to Emeritus Executive Network & Career Services
  • Certificate from ISB Executive Education

Course details

About the course

The course will help you attain an in-depth understanding of the various elements of digital marketing like Ad campaigns, Email Marketing, Social Media Marketing, emerging digital technologies, and much more.

Key Highlights

  • Online sessions by industry experts
  • Hands-on Learning with Stukent Mimic Pro – Digital Marketing Simulation Software
  • Opportunity to earn certifications like Google Ads, Google Analytics, HubSpot
  • Only Course Accredited by EQUIS, AACSB and AMBA.

Eligibility

Graduation or Diploma from a recognized university/institute.

Cost of the program

INR 1,08,000 + GST

Duration of the program

12 Weeks, 4-6 Hours/week

What will you learn?

  • The Digital Marketing & Analytics Program by the Indian School of Business (ISB) will enable Entry and Mid-Senior Industry Professionals to gain deep insight into the role of Digital Marketing and Analytics in today’s challenging Digital First Business Environment. 
  • Participants will first work on understanding the Core Concepts like Understanding Customer Journey, Reaching and Engaging the Customer with Digital Marketing, Key Strategies for Paid Ad Campaigns, Email, Display and Social Media Advertising, Performance Evaluation: Metrics, and ROI, Digital Strategy and Analytics, Digital Marketing: Strategy, Planning and Execution, Emerging Technologies for Digital Marketing.
  • Over and above core concepts, participants will also get an opportunity to earn industry accepted certificates from Google, HubSpot  and Mailmodo.  

Who should do this course

  • Entry-Mid Level Professionals in Business Development & Marketing Domain
  • C Suite executives like Chief Revenue Officer, Chief Financial Officer, Chief Operating Officer, Directors, Founder, and other Senior Executives pursue this course to gain deeper insight into how to leverage Digital Marketing for Business Growth.
  • Senior Marketing and Business Development Consultants endeavouring to attain a holistic Digital Marketing perspective to assist their clients in strategic decision-making and expand their clientele
  • High Performing Mid-level managers who are striving to move forward in their careers and be ready for Leadership Roles

Will I benefit from the program?

MBA specialization in digital marketing management by Amity University is designed to provide a holistic view of business management that will include modern tools & practices and allow you to manage critical business and make intelligent decisions in this new digital era. The MBA program at Amity University Online is ranked number 1 in Asia and globally with a QS ranking. Our MBA program is built around a result-focused, challenging, and comprehensive curriculum that will prepare students for digital marketing roles in the 21st century.

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