Digital Marketing & Analytics – ISB Executive Education

Digital Marketing & Analytics Program by Indian School of Business (ISB) is a one-of-its-kind unique executive development program focusing on preparing Entry and Mid-Senior level professionals to leverage Digital Marketing for rapid Business Growth. Participants will learn to leverage digital marketing to create more business value by maximizing reach, enhancing customer engagement, and raising the ROI.

ISB Executive Education

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What you’ll gain

  • Understand Key Concepts to Improve Digital Marketing Capabilities 
  • Leverage the Best Practices plus Latest Technology Trends for Business Growth
  • Practical know-how for acing the digital marketing endeavours
  • Access to Emeritus Executive Network & Career Services
  • Certificate from ISB Executive Education

Course details

The course will help you attain an in-depth understanding of the various elements of digital marketing like Ad campaigns, Email Marketing, Social Media Marketing, emerging digital technologies, and much more.

  • Online sessions by industry experts
  • Hands-on Learning with Stukent Mimic Pro – Digital Marketing Simulation Software
  • Opportunity to earn certifications like Google Ads, Google Analytics, HubSpot
  • Only Course Accredited by EQUIS, AACSB and AMBA.

Graduation or Diploma from a recognized university/institute.

INR 1,08,000 + GST

12 Weeks, 4-6 Hours/week

  • The Digital Marketing & Analytics Program by the Indian School of Business (ISB) will enable Entry and Mid-Senior Industry Professionals to gain deep insight into the role of Digital Marketing and Analytics in today’s challenging Digital First Business Environment. 
  • Participants will first work on understanding the Core Concepts like Understanding Customer Journey, Reaching and Engaging the Customer with Digital Marketing, Key Strategies for Paid Ad Campaigns, Email, Display and Social Media Advertising, Performance Evaluation: Metrics, and ROI, Digital Strategy and Analytics, Digital Marketing: Strategy, Planning and Execution, Emerging Technologies for Digital Marketing.
  • Over and above core concepts, participants will also get an opportunity to earn industry accepted certificates from Google, HubSpot  and Mailmodo.  

  • Entry-Mid Level Professionals in Business Development & Marketing Domain
  • C Suite executives like Chief Revenue Officer, Chief Financial Officer, Chief Operating Officer, Directors, Founder, and other Senior Executives pursue this course to gain deeper insight into how to leverage Digital Marketing for Business Growth.
  • Senior Marketing and Business Development Consultants endeavouring to attain a holistic Digital Marketing perspective to assist their clients in strategic decision-making and expand their clientele
  • High Performing Mid-level managers who are striving to move forward in their careers and be ready for Leadership Roles

  • Learn Latest Digital Marketing & Analytics Trends and Business Practices with ISB faculty and interact with senior professionals from different industries to garner global insights
  • Understand key pillars of Business Growth and gain focused exposure across domains like Customer Journey, Reaching and Engaging the Customer with Digital Marketing, Key Strategies for Paid Ad Campaigns, Email, Display, and Social Media Advertising, Key Performance Metrics and Optimal Return on Investment, Analysing Digital Strategy by leveraging Analytics, Latest Technologies in Digital Marketing.

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