Executive Development Program in Digital Marketing from XLRI

Learn Digital Marketing from XLRI, one of the most reputed Business Management Institutes in India. Along with Digital Marketing learn sub domains such as search engine marketing, display advertising, video marketing, etc.

XLRI

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What you’ll gain

  • Opportunity to earn a certificate of completion from XLRI
  • Get XLRI Executive Alumni Status upon successful completion of the course
  • Get an opportunity to work on a Capstone project and apply concepts in real-time
  • Special emphasis is paid to practical scenarios and hands-on skills

Course details

About the course

As per the statistics available from reliable sources (McKinley), the average salary of a Digital Marketing Professional is $107,100 per annum. The demand for Digital Marketing Professionals is growing like anything, and companies are looking out for professionals with global exposure and skills validated by top Business Schools. In view of this, XLRI, one of the reputed institutes in Business Management, offers Executive Development Program in Digital Marketing. In this course, you will learn Digital Marketing in detail as well as subdomains of Digital Marketing such as online display advertising, search engine marketing, video marketing, etc.

Key Highlights

  • Upon successful completion of the program, you will get a certificate of completion from XLRI
  • Get an opportunity to work on a Capstone project and apply digital marketing concepts in real-time
  • Extensive use of Data Labs to learn Digital Marketing Analytics, tools and techniques
  • Special emphasis is paid to hands-on skills and practical scenarios

Eligibility

  • For Indian Participants – Graduates or Diploma Holders from recognized University
  • For International Participants – Graduation or equivalent degree
  • A minimum of 3 years of work experience is required to enroll in this course

Cost of the program

  • For Indian Participants: Rs. 90,000+ GST
  • For International Participants: USD 1950

Duration of the program

Six Months

What will you learn?

You will learn all the gamuts of digital marketing that are prevalent in the industry and academia nowadays. You will learn Video Marketing, Online Display Marketing, Paid Search Marketing, and Marketing in Digital Era. You will also learn Content Marketing, Social Media Marketing, Strategic Brand Communication, and Search Engine Optimization.

Who should do this course

  • Marketing managers responsible for implementing digital marketing in their company
  • Professionals from the fields of advertising, sales & marketing, PR, and communication willing to learn digital marketing for their career betterment
  • Business owners and entrepreneurs willing to use digital marketing for the growth of their business
  • IT professionals willing to expand their knowledge arena to understand the implication of digital technology for marketing

Will I benefit from the program?

MBA specialization in digital marketing management by Amity University is designed to provide a holistic view of business management that will include modern tools & practices and allow you to manage critical business and make intelligent decisions in this new digital era. The MBA program at Amity University Online is ranked number 1 in Asia and globally with a QS ranking. Our MBA program is built around a result-focused, challenging, and comprehensive curriculum that will prepare students for digital marketing roles in the 21st century.

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