Executive Development Programme in Leadership in Sales & Marketing The CMO Programme
XLRI's Executive Development Program in Leadership in Sales & Marketing (The CMO Program) is a unique multi-modal program designed for Senior Executives, Sales Managers, Marketing Managers, Service Professionals, Consultants, Entrepreneurs, and Business Owners to equip them with strategic insights and advanced skills to drive sales and marketing excellence in today's dynamic business environment. The program imparts to the participants a clear understanding of how to effectively lead sales and marketing teams, enhance customer engagement, develop innovative marketing campaigns, and drive business growth in a competitive market.
XLRI
Add to listWhat you’ll gain
·
Knowledge and Practical Application of the latest
frameworks, techniques, and best practices to excel in Sales and Marketing.
·
Key insights into Customer Centricity, Innovation
and Creativity, Digital Marketing and Technology, Competitive Analysis, and
effective Marketing Communication Strategies.
·
Six (6) Days On-Campus Immersion Module to Encourage
Peer to Peer Networking Opportunities.
·
Executive Certification in Leadership in Sales
& Marketing from XLRI upon successful completion of the program.
Course details
The Executive Development Program in Leadership
in Sales & Marketing by XLRI is a thoughtfully
designed program carved for senior sales and marketing professionals, senior executives,
service professionals, consultants, entrepreneurs, and business owners, who
wish to learn about the integrated role of the major management functions and build
on their understanding of the strategies that work in new markets.
·
A Unique Blend of Strong Theoretical and Practical Knowledge
·
On-Campus Immersion in XLRI Delhi Campus
·
Engaging Pedagogy to Ensure a Better Understanding
of the Concepts
·
Practical Learning with a Capstone Project
·
Executive Certificate from XLRI, Jamshedpur
To be a part of XLRI’s Executive Development
Program in Leadership in Sales & Marketing, the participants must meet the
following eligibility criteria:
- For Indian Participants:
Applicants should have a Bachelor’s
Degree (10+2+3) or a Diploma (only 10+2+3) from a recognized university in any
discipline.
Applicants
should have completed Graduation or an equivalent degree from any recognized
university or institution in their respective country.
·
Please note that along with the mentioned academic
qualification, applicants must also hold a minimum of 15 years of total work
experience, out of which at least 10 years should have been spent working in
sales and/or marketing roles.
INR 2,75,000 + GST
11 Months (3 Hours Every Sunday)
To be a part of XLRI’s Executive Development Program in Leadership in Sales & Marketing, the participants must meet the following eligibility criteria:
• For Indian Participants:
Applicants should have a Bachelor’s Degree (10+2+3) or a Diploma (only 10+2+3) from a recognized university in any discipline.
• For International Participants:
Applicants should have completed Graduation or an equivalent degree from any recognized university or institution in their respective country.
• Please note that along with the mentioned academic qualification, applicants must also hold a minimum of 15 years of total work experience, out of which at least 10 years should have been spent working in sales and/or marketing roles.
·
Marketing Managers looking to enhance their leadership skills, strategic
thinking, and overall understanding of sales and marketing dynamics.
·
Sales Managers who want to deepen their understanding of marketing strategies,
customer-centric approaches, and market dynamics.
·
Senior Marketing Professionals, including Chief Marketing Officers
(CMOs) and Marketing Directors, who aim to sharpen their leadership skills,
gain strategic insights, and stay up to date with the latest trends and best
practices in sales and marketing.
·
Sales and Marketing Executives responsible for executing marketing
strategies, managing customer relationships, and achieving sales targets.
·
Entrepreneurs and Business Owners seeking to develop a strong foundation
in sales and marketing leadership.
·
Professionals Transitioning to Sales and Marketing Roles.
·
Industry Professionals Seeking Career Advancement.
Yes! By taking up XLRI’s Executive Development
Program in Leadership in Sales & Marketing, you will benefit in the
following ways:
·
Enhanced leadership skills specific to Sales and
Marketing.
·
Ability to optimize sales processes, enhance
customer engagement, and create effective marketing campaigns.
·
Customer-centric approach to understand and cater
to customer needs.
·
Insights into digital platforms, data analytics,
and social media for improved marketing effectiveness.
·
Networking opportunities with industry experts, peers,
and alumni.
·
XLRI brand value, credibility, and enhanced career
prospects.
·
Increased marketability and career advancement
opportunities in sales and marketing.
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