Executive Development Programme in Strategic Marketing Management

Attain a deep-seated understanding of the nuances of Marketing Management from the seasoned experts at IIM Kashipur, one of the best business management institutes in India. Learn how to develop and implement the Marketing strategies to yield maximum benefits for your organization.

IIM Kashipur

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What you’ll gain

  • Opportunity to earn a certificate of course completion from IIM Kashipur
  • Get IIM Kashipur Executive Alumni Status upon successful completion of the course
  • Attend 2 day on-campus immersion module at IIM Kashipur to facilitate peer learning
  • Fortify your understanding of the various sales techniques & strategies to optimize your organizational performance

Course details

The world of marketing is dynamic and ever-changing. New trends and technologies always keep evolving in the marketing arena. As such, to keep your business ahead of the curve, it becomes crucial that you have a good understanding of the market and also have in-depth knowledge about how to design, position, and implement your marketing strategies in the most powerful way.
Strategic marketing is the key to giving a tough fight to your competition, improving your ROI, and boosting your overall organizational performance. This course from IIM Kashipur has been designed by management experts to deliver the aspiring candidates with crucial insights into the art and science of strategic marketing management. Upon attending the course, you’ll be in a better position to understand the fine link between organizational objectives and marketing strategies, and thereby make better decisions in the interest of your organization.

  • Attain the know-how to create on-point marketing strategies for both B2B and B2C domains
  • The knowledge earned during the program will help you scale up your profits and improve your business overall
  • Gain a clear understanding of the crucial role of marketing in devising and employing the strategies
  • Learn to put your analytical skills to use to think strategically and plan your business moves accordingly

For Indian Applicants:
  • Graduation from a recognized university
  • Minimum 2 years of work experience
  • Proficiency in spoken and written English
For International Applicants:
  • Graduation or equivalent degree from a recognized university or institution in their respective country.
  • Minimum 2 years of work experience
  • Proficiency in spoken and written English

  • For Indian Applicants: INR 1,00,000 + GST
  • For International Applicants: USD 2000

Six Months

The course basically revolves around the skill of strategy making and how well-planned and well-laid-out marketing strategies can enable a business organization to attain a competitive advantage over others. The course comprises five modules, with the very first module providing you with a detailed introduction to strategy. The second and third modules focus on measuring market opportunities and formulating marketing strategies accordingly. The fourth module talks about globalization strategies and delves into consumer behavior and product strategies in global marketing context. The fifth and the last module is about sales and B2B marketing strategies.

  • Marketing & Sales Executives
  • Marketing & Sales Strategists
  • Product Designers or Managers
  • Professionals working on customer-centric or marketing profiles
  • Those involved in marketing function and willing to attain new insights about the most competitive marketing strategies of the modern world

Certainly yes! Taking up this course will help sharpen your decision-making and analytical skills to enable you to create better marketing strategies and thereby generate some great results for your business. If you are an employee, you will be able to establish yourself as an asset to your company, and if you are an entrepreneur or a businessperson, you will have the necessary knowledge to give out tough competition to others in the market with your deep analysis of the market and value-driven strategy making.

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