Executive Program in Digital Marketing Applications and Analytics by IIM Lucknow

The Executive Program in Digital Marketing Applications and Analytics offered by IIM Lucknow is a thoughtfully designed and comprehensive Digital Marketing and Analytics course for Early-stage professionals, Senior Managers, Start-up Founders, and Consultants looking to develop/enhance their Digital Marketing capabilities and contribute significantly to business growth in today’s dynamic environment.

IIM Lucknow

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What you’ll gain

  • Understand Key Concepts to Improve Digital Marketing and Analytics skills
  • Leverage the Best Practices plus Latest Technology Trends for Business Growth
  • Comprehensive Coverage thru 5 in-depth Modules with IIM Lucknow Faculty
  • Immersive Learning backed by Business Simulations and Expert Sessions
  • Leverage consumer analytics to drive the performance of digital campaigns
  • Build effective metrics to monitor and improve digital marketing activities
  • Certificate by IIM Lucknow upon successful program completion

Course details

About the course

Executive Program in Digital Marketing Applications and Analytics by IIM Lucknow is one of its kind unique Digital Marketing program focusing on preparing aspirants like Senior Managers, Consultants, Early-Stage Professionals, Business Owners & Entrepreneurs to enable Business Growth by leveraging Digital Marketing.

Key Highlights

  • Comprehensive Curriculum backed by Capstone Session
  • Understand industry best practices and tools in the digital marketing ecosystem
  • Certificate by IIM Lucknow
  • IIM Lucknow Executive Alumni Status upon successful program completion
  • Understand consumer behaviour and the marketing funnel of digital marketing


To be a part of the elite Executive Program in Digital Marketing Applications and Analytics by IIM Lucknow, the participants must meet the following eligibility criteria:

  • The applicants should at least be Graduates/Diploma Holders (10+2+3)/Post Graduates with a minimum of 50% marks.
  • Furthermore, they should have at least one year of work experience.

Cost of the program

INR 1,83,000 + GST 

Duration of the program

Ten months of live online sessions (3 Hours every Saturday)

What will you learn?

  • The Executive Program in Digital Marketing Applications and Analytics by IIM Lucknow will enable Senior Industry Professionals to gain deep insight into the role of a Digital Marketing Leader in today’s challenging business environment.
  • Participants will first work on understanding the Core Functional Concepts like Introduction to Marketing & Transformations in Marketing, Digital Marketing Channels & Marketing Funnel, Multichannel Marketing Hubs, Customer Journey & its Mapping, Customer Networks in Digital World, Agile Marketing, and Content Marketing & Email Marketing.
  • Participants will then focus on building/enhancing Advanced Functional Concepts like Affiliate Marketing, Google Ads, Post Campaign Analysis, Data Acquisition Strategies, Marketing Analytics Processes, Web & Google Analytics, Web Scraping & Text Mining, Research Frameworks & Tools, Predictive & Prescriptive Analytics, and AI & Marketing Intelligence.
  • Over and above Core and Advanced Functional concepts, participants will also understand the practical application of these critical concepts through a Capstone Project under faculty supervision.

Who should do this course

  • Senior Managers looking to learn the latest concepts, skills, and technology associated with Digital Marketing and Analytics
  • Consultants willing to update themselves and grow in their careers by learning Digital Marketing and Analytics
  • Early-stage professionals aspiring to attain senior positions in the organization by updating themselves with in-demand skills
  • Business Owners and Entrepreneurs willing to grow their businesses by applying skills associated with Digital Marketing and Analytics

Will I benefit from the program?

MBA specialization in digital marketing management by Amity University is designed to provide a holistic view of business management that will include modern tools & practices and allow you to manage critical business and make intelligent decisions in this new digital era. The MBA program at Amity University Online is ranked number 1 in Asia and globally with a QS ranking. Our MBA program is built around a result-focused, challenging, and comprehensive curriculum that will prepare students for digital marketing roles in the 21st century.

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