Executive Program in Digital Marketing Applications and Analytics by IIM Lucknow
The Executive Program in Digital Marketing Applications and Analytics offered by IIM Lucknow is a thoughtfully designed and comprehensive Digital Marketing and Analytics course for Early-stage professionals, Senior Managers, Start-up Founders, and Consultants looking to develop/enhance their Digital Marketing capabilities and contribute significantly to business growth in today’s dynamic environment.
INR 1,83,000 + GST
- 10 Months
What you’ll gain
- Understand Key Concepts to Improve Digital Marketing and Analytics skills
- Leverage the Best Practices plus Latest Technology Trends for Business Growth
- Comprehensive Coverage thru 5 in-depth Modules with IIM Lucknow Faculty
- Immersive Learning backed by Business Simulations and Expert Sessions
- Leverage consumer analytics to drive the performance of digital campaigns
- Build effective metrics to monitor and improve digital marketing activities
- Certificate by IIM Lucknow upon successful program completion
- Comprehensive Curriculum backed by Capstone Session
- Understand industry best practices and tools in the digital marketing ecosystem
- Certificate by IIM Lucknow
- IIM Lucknow Executive Alumni Status upon successful program completion
- Understand consumer behaviour and the marketing funnel of digital marketing
- The applicants should at least be Graduates/Diploma Holders (10+2+3)/Post Graduates with a minimum of 50% marks.
- Furthermore, they should have at least one year of work experience.
- The Executive Program in Digital Marketing Applications and Analytics by IIM Lucknow will enable Senior Industry Professionals to gain deep insight into the role of a Digital Marketing Leader in today’s challenging business environment.
- Participants will first work on understanding the Core Functional Concepts like Introduction to Marketing & Transformations in Marketing, Digital Marketing Channels & Marketing Funnel, Multichannel Marketing Hubs, Customer Journey & its Mapping, Customer Networks in Digital World, Agile Marketing, and Content Marketing & Email Marketing.
- Participants will then focus on building/enhancing Advanced Functional Concepts like Affiliate Marketing, Google Ads, Post Campaign Analysis, Data Acquisition Strategies, Marketing Analytics Processes, Web & Google Analytics, Web Scraping & Text Mining, Research Frameworks & Tools, Predictive & Prescriptive Analytics, and AI & Marketing Intelligence.
- Over and above Core and Advanced Functional concepts, participants will also understand the practical application of these critical concepts through a Capstone Project under faculty supervision.
- Senior Managers looking to learn the latest concepts, skills, and technology associated with Digital Marketing and Analytics
- Consultants willing to update themselves and grow in their careers by learning Digital Marketing and Analytics
- Early-stage professionals aspiring to attain senior positions in the organization by updating themselves with in-demand skills
- Business Owners and Entrepreneurs willing to grow their businesses by applying skills associated with Digital Marketing and Analytics
- Learn Latest Digital Marketing and Analytics Practices with IIM Lucknow faculty and interact with senior professionals from different industries to garner global insights
- Understand key pillars of Business Growth and gain focused exposure across domains like Affiliate Marketing, Google Ads, Post Campaign Analysis, Data Acquisition Strategies, Marketing Analytics Processes, Web & Google Analytics, Web Scraping & Text Mining
- Evaluate digital marketing channels, develop channel strategy, and optimize resources to grow exponentially