Executive Program in Strategic Marketing for Business Success from IIM Lucknow

The Executive Program in Strategic Marketing for Business Success offered by IIM Lucknow is a thoughtfully designed Business Management course that takes advantage of advanced knowledge of contemporary marketing techniques and teaches you to implement them for your business growth. This program is best suited for Mid to Senior Professionals, Senior Executives, and Business heads who are aspiring to implement best practices in the Strategic Marketing domain in their organization.

IIM Lucknow

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What you’ll gain

  • Understand Key Concepts to Improve Marketing Leadership Capabilities 
  • Leverage the Best Practices plus Latest Technology Trends for Business Growth
  • Comprehensive Coverage thru 6 Modules with IIM Lucknow Faculty
  • Immersive Learning backed by Business Simulations and Expert Sessions
  • Learn to lead marketing innovation across multiple levels of your organization
  • Understand and learn to implement automation and AI in marketing
  • Certificate by IIM Lucknow upon successful program completion

Course details

About the course

The Executive Program in Strategic Marketing for Business Success by IIM Lucknow makes the aspirants competent enough to understand, identify and leverage the ever-evolving digital marketing opportunities, technologies and challenges. The course is best suited for aspirants like Senior Executives, Business Heads, Mid to Senior Professionals, and Entrepreneurs for leadership roles by preparing them to become high-performing professionals in the domain of Strategic Marketing Management.

Key Highlights

  • Comprehensive Curriculum backed by Capstone Session 
  • One-to-one Executive Coaching Session & Career Services session
  • Certificate by IIM Lucknow
  • IIM Lucknow Executive Alumni Status upon successful program completion
  • Become a strategic marketing leader by learning the most in-demand skills


To be a part of the elite Executive Program in Strategic Marketing for Business Success by IIM Lucknow, the participants must meet the following eligibility criteria:

  • The applicants should at least be graduates/Diploma Holders (only 10+2+3) from a recognized university in any discipline
  • Furthermore, they should have at least five years of work experience

Cost of the program

INR 1,95,000 + GST

Duration of the program

Eleven Months, Live Online sessions with IIM Lucknow Faculty (3 hours per week)

What will you learn?

  • The Executive Program in Strategic Marketing for Business Success by IIM Lucknow will enable Industry Professionals to gain deep insight into the role of a Strategic Marketing Leader in today’s challenging business environment.
  • Participants will first work on understanding the Core Functional Concepts like Marketing Intelligence & Scanning Environment, Business to Business Marketing, Search Engine Optimisation, Search & Display Advertising, Data Privacy & Data Security, Introduction to Marketing Research Process & Problem Formulation, and Automation & AI for Business Growth.
  • Participants will then focus on building/enhancing Advanced Functional Concepts like Managing Human Resources, Negotiation & Strategic Communication, Managing Services & Service Strategy, Strategic Brand Management, Dynamic Pricing in Digital & Non-digital Environments, Digital Marketing Channels, and E-Commerce Models.
  • Over and above Core and Advanced Functional concepts, participants will also understand the practical application of these critical concepts through a group Capstone Project under faculty supervision.

Who should do this course

  • Senior Executives and Business Heads aspiring to develop and integrate pioneering strategic marketing practices into their business
  • Mid to Senior Professionals who are currently handling Marketing or Sales responsibility in their organization and need advancement in their career by developing a strategic approach to marketing activities
  • Entrepreneurs and Professionals who want to implement best practices as far as Strategic Marketing is concerned in their organization to drive growth

Will I benefit from the program?

MBA specialization in digital marketing management by Amity University is designed to provide a holistic view of business management that will include modern tools & practices and allow you to manage critical business and make intelligent decisions in this new digital era. The MBA program at Amity University Online is ranked number 1 in Asia and globally with a QS ranking. Our MBA program is built around a result-focused, challenging, and comprehensive curriculum that will prepare students for digital marketing roles in the 21st century.

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