IIM Jammu General Management Program

The General Management Program offered by IIM Jammu is a comprehensive and industry-centric management course for Entry Level Professionals, Senior and Mid-Level Executives, Team Leads, and Entrepreneurs looking to sharpen their management skills and attain a strategic mindset to be able to drive business growth.

IIM Jammu

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What you’ll gain

  • Get upskilled with in-demand management skills and a global business perspective 
  • Acquire cross-functional abilities, data-driven decision-making skills, and problem-solving abilities and be ready for Managerial/Leadership Roles
  • High Impact learning through a combination of Live Online Classes and On-Campus Immersion
  • Industry-Oriented Curriculum taught by leading IIM Jammu faculty
  • Certificate by IIM Jammu upon successful program completion

Course details

About the course

The General Management Program offered by IIM Jammu is a one-of-its-kind digital marketing program focusing on preparing aspirants like Early Professionals, Middle and Senior Level Executives, Team Leaders, and Entrepreneurs for building a holistic understanding of management concepts to attain a global business outlook through a combination of live online and on-campus immersive learning.

Key Highlights

  • Comprehensive Curriculum backed by Real-World Case Studies 
  • Live Online Sessions with eminent faculty from IIM Jammu
  • Three Day Campus Immersion at IIM Jammu campus
  • Certificate of Course Completion by IIM Jammu
  • Opportunity to Earn IIM Jammu Executive Alumni Status

Eligibility

To be a part of the General Management Program offered by IIM Jammu, the participants must meet the following eligibility criteria:

  • The applicants should be at least graduates or diploma holders from a recognized university.
  • Furthermore, they should have at least one year of work experience.

Cost of the program

INR 1,65,000 + GST

Duration of the program


1 Year with Live Online Sessions of 3 Hours Every Saturday

What will you learn?

  • The General Management Program by IIM Jammu will help you attain a global outlook and cross-functional management skills that will enable you to drive effective resolution of business challenges. It will help you create a competitive advantage for your business, ensuring consistent growth in the dynamically changing world of today.
  • Participants will first work on understanding the Business Environment & Economics, Accounting & Financial Module, Managing Self, People, and Organizations, and Marketing Management.
  • Participants will then focus on Operations & Supply Chain Management, Business Strategy, IT Systems & Business Analytics, and Business Communication.
  • Over and above these core concepts, participants will also work on real-world case studies to earn an engrained understanding of the theoretical concepts taught during the sessions.

Who should do this course

  • Early Professionals looking to equip themselves with a cross-functional strategic mindset
  • Mid-Level Professionals seeking to move to general management roles
  • Senior Professionals willing to upskill themselves with management strategies and know-how to be able to efficiently contribute to business growth 
  • Entrepreneurs, Start-up Founders, Senior IT Professionals looking to gain deeper understanding of key business functions

Will I benefit from the program?

MBA specialization in digital marketing management by Amity University is designed to provide a holistic view of business management that will include modern tools & practices and allow you to manage critical business and make intelligent decisions in this new digital era. The MBA program at Amity University Online is ranked number 1 in Asia and globally with a QS ranking. Our MBA program is built around a result-focused, challenging, and comprehensive curriculum that will prepare students for digital marketing roles in the 21st century.

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