IIM Jammu General Management Program

The General Management Program offered by IIM Jammu is a one-of-its-kind digital marketing program focusing on preparing aspirants like Early Professionals, Middle and Senior Level Executives, Team Leaders, and Entrepreneurs for building a holistic understanding of management concepts to attain a global business outlook through a combination of live online and on-campus immersive learning.

• Comprehensive Curriculum backed by Real-World Case Studies 
• Live Online Sessions with eminent faculty from IIM Jammu
• Three Day Campus Immersion at IIM Jammu campus
• Certificate of Course Completion by IIM Jammu
• Opportunity to Earn IIM Jammu Executive Alumni Status

To be a part of the General Management Program offered by IIM Jammu, the participants must meet the following eligibility criteria:

• The applicants should be at least graduates or diploma holders from a recognized university.
• Furthermore, they should have at least one year of work experience.

INR 1,65,000 + GST

1 Year with Live Online Sessions of 3 Hours Every Saturday

• The General Management Program by IIM Jammu will help you attain a global outlook and cross-functional management skills that will enable you to drive effective resolution of business challenges. It will help you create a competitive advantage for your business, ensuring consistent growth in the dynamically changing world of today.
• Participants will first work on understanding the Business Environment & Economics, Accounting & Financial Module, Managing Self, People, and Organizations, and Marketing Management.
• Participants will then focus on Operations & Supply Chain Management, Business Strategy, IT Systems & Business Analytics, and Business Communication.
• Over and above these core concepts, participants will also work on real-world case studies to earn an engrained understanding of the theoretical concepts taught during the sessions.

• Early Professionals looking to equip themselves with a cross-functional strategic mindset
• Mid-Level Professionals seeking to move to general management roles
• Senior Professionals willing to upskill themselves with management strategies and know-how to be able to efficiently contribute to business growth 
• Entrepreneurs, Start-up Founders, Senior IT Professionals looking to gain deeper understanding of key business functions

MBA specialization in digital marketing management by Amity University is designed to provide a holistic view of business management that will include modern tools & practices and allow you to manage critical business and make intelligent decisions in this new digital era. The MBA program at Amity University Online is ranked number 1 in Asia and globally with a QS ranking. Our MBA program is built around a result-focused, challenging, and comprehensive curriculum that will prepare students for digital marketing roles in the 21st century.