Professional Certificate Program in Data Analytics for Business Strategy by IIM Kozhikode

The Professional Certificate Program in Data Analytics offered by IIM Kozhikode is a thoughtfully designed, comprehensive, one of its kind Executive Data Analytics course for Early stage professionals, Senior Managers, IT Professionals, and Consultants looking to develop/enhance their Data Analytics capabilities and contribute significantly to business growth in today’s dynamic environment.

IIM Kozhikode

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What you’ll gain

  • Understand Key Concepts related to Data Analytics for Business Strategy
  • Leverage the Best Practices plus Latest Technology Trends for Business Growth
  • Comprehensive Coverage thru 10 Modules with IIM Kozhikode Faculty
  • Immersive Learning backed by Business Simulations and Expert Sessions
  • Become skilled at data-driven decision-making to enhance ROI and business growth
  • Experience high-impact learning with industry case studies and gain actionable insights
  • Certificate by IIM Kozhikode upon successful program completion

Course details

About the course

Executive Data Analytics Program by IIM Kozhikode is one of its kind unique Data Analytics for Business Strategy program focusing on preparing aspirants like Senior Managers, Consultants, Early-Stage Professionals, Business Owners & Entrepreneurs for Leadership roles by building upon their experience and natural skills through best-in-class and in-depth curriculum and practical exposure.

Key Highlights

  • Explore data analytics practices, tools, and applications to optimize digital marketing efforts
  • One-to-one Executive Coaching Session & Career Services session by the Institute
  • Certificate by IIM Kozhikode
  • IIM Kozhikode Executive Alumni Status upon successful program completion
  • Learn predictive modeling and its applications across domains.


To be a part of the elite Professional Certificate Program in Data Analytics by IIM Kozhikode, the participants must meet the following eligibility criteria:

  • The applicants should at least be graduates/Diploma Holders (only 10+2+3) from a recognized university in any discipline
  • Furthermore, they should have at least one year of work experience

Cost of the program

INR 1,75,000+ GST

Duration of the program

Ten months of live online sessions (3 Hours every Saturday)

What will you learn?

  • The Executive Certificate Program in Data Analytics for Business Strategy by IIM Kozhikode will enable Industry Professionals to gain deep insight into the role of a Data Analytics Expert in today’s challenging business environment.
  • Participants will first work on understanding the Core Functional Concepts like Qualitative/Quantitative data collection techniques, Introduction to R/IBM SPSS, Data coding & preliminary data analysis, Understanding Statistics for Business Applications, Data Mining and Predictive Modelling Algorithms, Data Analytics for Product Strategy Formulation, and Data Analytics for Marketing and Customer Analytics.
  • Participants will then focus on building/enhancing Advanced Functional Concepts like Data Analytics for Financial Decisions, Stock Price Forecasting, Data Analytics for Digital/Social Media, Campaign optimization, Data Analytics for Operations & Supply Chain, Analytics for Inventory Optimization, Data Analytics for HRM, and Analytics for Talent Management.
  • Over and above Core and Advanced Functional concepts, participants will also understand the practical application of these critical concepts through Project under faculty supervision.

Who should do this course

  • Early-stage professionals aspiring to establish a career in data analytics, sales, marketing, product, and branding domains
  • Leaders and Senior Managers who wish to acquire a nuanced understanding of the application of Data Analytics in order to fabricate superior business strategies
  • CXOs, IT Professionals, and Consultants who wish to use the right mix of strategy, insight, and data analytics to help their clients in connecting the dots
  • Business owners and Entrepreneurs keen on driving customer-centric decision-making through data analytics strategies

Will I benefit from the program?

MBA specialization in digital marketing management by Amity University is designed to provide a holistic view of business management that will include modern tools & practices and allow you to manage critical business and make intelligent decisions in this new digital era. The MBA program at Amity University Online is ranked number 1 in Asia and globally with a QS ranking. Our MBA program is built around a result-focused, challenging, and comprehensive curriculum that will prepare students for digital marketing roles in the 21st century.

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